iD in the spotlight

We love food and we love talking about food so through the year, we reach out to you through various media channels. Here are a few of our campaigns that caught your attention.

Campaigns we cooked up

We take the opportunity to celebrate every occasion with a home-made feast and share the joy with you through media.


All the times we made headlines and were over the moon about it!

iD Fresh Food Independence Day campaign makes a special request

Brand Equity- 14th August 2017

iD Fresh special edition packs

Prajavani – 8th August 2017

iD Fresh introduces special edition packs

Deccan Herald – 8th August 2017

iD Fresh Food in talks with PE funds to raise Rs100 crore

Live Mint- 28th June 2017

iD's Magic

Outlook business- 23rd June 2017

iD Fresh Food has built a brand out of ready-made idli-dosa batter

Forbes- 22nd April 2017

iD Fresh Food raises $25M from Premji Invest, aims for Rs 250cr revenue in the coming year

Yourstory- 9th March 2017

With Rs 150 crore from PremjiInvest, iD Fresh Food to enter US, UK and Singapore

Economic times- 9th March 2017

Ready-to-cook food firm ID gets $25m from Premji

Times of India- 17th Jan 2017

“iD Fresh Foods partners with Nilgiris Dairy Farm to produce dairy products”

Economic Times - 5th August 2016

“Ready to cook firm iD all set to launch new products like vada, paneer”

Economic Times - 21st Jan 2016

“This farmers son wants to be the iD of Rava Idli”

Economic Times - 21st January 2016

“Emerging India Awards 2015”

CNBC TV 18 - 16th January 2016

“Triumph of sheer grit and hard work”

Gulf News – 16th January 2016

“How a coolie's son set up a Rs 100 crore company”

Logical Indian - 17th December 2015

“How a coolie's son set up a Rs 100 crore company” - 16th December 2015

“How iD Fresh manages to supply a million idlis every day”

Your story - 4th November 2015

“How a school dropout founded a multi-crore firm on idli, dosa”

Deccan Herald- 2nd November 2015

“Recipe for Freshness”

Bengaluru Chronicle - 2nd July 2015

“This market is new, poised for exponential growth”

Food Beverage News- 16th May 2015

“Journey from IT to iD”

Prajvani- 7th May 2015

“An MBA graduate into idly-dosa batter business"

Varatha Bharati- 13th April 2015

“Batter on a platter”

Deccan Herald- 24th March 2015

“60 seconds with a CEO”

Bangalore Mirror- 7th March 2015

Heat and eat nourishing Whole Wheat Chapati

The Hindu- 27th February 2015

“Taking dosas and idlies to every home”

The New Indian Express- 19th January 2015