iD in the spotlight

We love food and we love talking about food so through the year, we reach out to you through various media channels. Here are a few of our campaigns that caught your attention.

Campaigns we cooked up

We take the opportunity to celebrate every occasion with a home-made feast and share the joy with you through media.


All the times we made headlines and we are over the moon about it!

How iD Fresh grew from a 50 sq ft store into a Rs 182 crore brand

YOURSTORY - 12th September 2018

Premji backed iD Fresh Food plans to foray into North Indian market

Business Standards- September 8, 2018

Better batter, better business

BrandEquity- August 22, 2018

iD Fresh Food launches Independence Day campaign with a Clarion Call to unite India

Business Standard - 13th Aug 2018

'Hi-tech’ solutions for food biz

Deccan Chronicle - 17th July 2018

iD Fresh food's vada maker looks to be a game-changer

The Times of India - 6th July 2018

iD Fresh Food Independence Day campaign makes a special request

Brand Equity- 14th August 2017

iD Fresh special edition packs

Prajavani – 8th August 2017

iD Fresh introduces special edition packs

Deccan Herald – 8th August 2017

iD Fresh Food in talks with PE funds to raise Rs100 crore

Live Mint- 28th June 2017

iD's Magic

Outlook business- 23rd June 2017

iD Fresh Food has built a brand out of ready-made idli-dosa batter

Forbes- 22nd April 2017

iD Fresh Food raises $25M from Premji Invest, aims for Rs 250cr revenue in the coming year

Yourstory- 9th March 2017

With Rs 150 crore from PremjiInvest, iD Fresh Food to enter US, UK and Singapore

Economic times- 9th March 2017

Ready-to-cook food firm ID gets $25m from Premji

Times of India- 17th Jan 2017

“iD Fresh Foods partners with Nilgiris Dairy Farm to produce dairy products”

Economic Times - 5th August 2016

“Ready to cook firm iD all set to launch new products like vada, paneer”

Economic Times - 21st Jan 2016

“This farmers son wants to be the iD of Rava Idli”

Economic Times - 21st January 2016

“Emerging India Awards 2015”

CNBC TV 18 - 16th January 2016

“Triumph of sheer grit and hard work”

Gulf News – 16th January 2016

“How a coolie's son set up a Rs 100 crore company”

Logical Indian - 17th December 2015

“How a coolie's son set up a Rs 100 crore company” - 16th December 2015

“How iD Fresh manages to supply a million idlis every day”

Your story - 4th November 2015

“How a school dropout founded a multi-crore firm on idli, dosa”

Deccan Herald- 2nd November 2015

“Recipe for Freshness”

Bengaluru Chronicle - 2nd July 2015

“This market is new, poised for exponential growth”

Food Beverage News- 16th May 2015

“Journey from IT to iD”

Prajvani- 7th May 2015

“An MBA graduate into idly-dosa batter business"

Varatha Bharati- 13th April 2015

“Batter on a platter”

Deccan Herald- 24th March 2015

“60 seconds with a CEO”

Bangalore Mirror- 7th March 2015

Heat and eat nourishing Whole Wheat Chapati

The Hindu- 27th February 2015

“Taking dosas and idlies to every home”

The New Indian Express- 19th January 2015

Awards, Acknowledgement and Appreciation

iD won an award in the 13th Employer Branding Awards endorsed by the World Federation of Marketing

Impeccable Innovations awarded the best food marketing idea for the iD TrustShop concept.

The president and the members of Rotary Club Vijaynagar, Bangalore awarded the Vocational Excellence Award 2016 to Mr. Musthafa PC and his team for excellence in Food Processing Industry.

India SME forum in association with Micro, Small & Medium Enterprises (MSME) Government of India, awarded iD Fresh Food as one of the top 100 SME companies in the overall evaluation of financial and non-financial parameters amongst 49023 nominations.

Indian Institute of Packaging (IIP) presented the Indiastar 2015 award to iD Fresh Food for it's innovative packaging of it's iD Idly and Dosa 1 kg Batter

This award is the 5th edition of Entrepreneur India Awards 2015, organized by US-based, Entrepreneur Magazine in media partnership with TIMES NOW.

In a market segment identified by the commodity itself more than the brands, iD's patented batter package design clearly stood out for its ergonomy, convenience and attention to aesthetic balance. Noticed & appreciated by consumers across India, the design has spawned several imitations. And indeed, we are thankful for the flattery.

This award was presented by Indian Economic Development and Research Association (IEDRA) on the occasion of national seminar on ‘National Economic Development & Social Responsibility’ held on 9th August 2012 at New Delhi.