We take the opportunity to celebrate every occasion with a home-made feast and share the joy with you through media.
Folklore is at the heart of tradition and culture, and a little fiction goes a long way in entertaining people. Communities are built on tradition and culture. We took this understanding and retold the story of the origin of Idly to celebrate the spirit of World Idly Day.
What's the one thing that truly has the power to unite people across all differences? Food, of course! We decided to encourage people to open their hearts and homes to their neighbours, friends and fellow countrymen. All it took was a homecooked meal and true patriotic spirit to turn Independence Day 2018 into a real celebration.
Most of us lead such busy lives, our neighbours tend to become just door numbers or nameplates. We decided to make a difference and ensure a more tightly-knit community. So we asked people to throw their hearts and doors open to new friends over a home-cooked meal we provided - free of cost!
A mother's love is so strong, pure and irreplaceable. Every little thing she does makes a lot of difference in our lives. In fact, this Mother's Day, we simply couldn't resist asking our mothers once again - Maa, Khaana Khaaya?
Can two words hold a thousand emotions? The words “Khaana Khaaya” sure can. They indicate a mother’s concern, love and worry all at once. So, this Mother’s Day, we turned the tables and asked mothers, “Khaana Khaaya?”
Not all sacrifices make the news. On independence day, we celebrated our little heroes whose sacrifices otherwise go unnoticed. With the DIAV, we helped children of army martyrs get a little more help towards their education. We also got a lot of help from everyone who took the #iDPledge to do more and bring the little heroes' dreams to life.
Picture coming across a fridge full of iD products. It’s simply standing unguarded in your locality or workplace. The catch? None. Take what you want and pay what you have or come back later and pay the full amount. These fridges ran entirely on trust and nothing else. Because we believe trust works both ways.
We were the official food sponsors of the Times Lit Fest 2017 that was held in Bangalore. Our stall fed the hungry literati as we served up crisp dosas and the softest idlis and parotas. The end of the fest saw all the visitors full of food and smiles.
All the times we made headlines and we are over the moon about it!
Gulf Today - 5th November, 2018
Brand Equity - 22nd August, 2018
Brand Standard - 5th October, 2018
The Economic Times
Khalej Times - 6th November, 2018
Business Standard - 28th March, 2018
Hindu Business Line, 28th March, 2018
Times of India
L2Food- 30th March, 2019
Businesswire- 28th March, 2019
BW Disrupt- 28th March, 2019
ANI- 29th March, 2019
India Retailing- 29th March, 2019
FnB News- 29th March, 2019
Business Today- 28th March, 2019
Hindu Business Line- 28th March, 2019
Business Standard- 29th March, 2019
YOURSTORY - 28th March, 2019
ET Retail -28th March, 2019
Nuf foods spectrum- 29th March, 2019
Live mint- 28th March, 2019
UAE News 24/7- 1st November, 2018
Go Dubai – 31th October , 2018
Dubai PR Networks – 31th October, 2018
Thomson Reuters Zawya- 30th OCTOBER, 2018
Business Standard- 5th October, 2018
The Times of India -29th September 2018
ET Retail -5th October 2018
Business Standards- 4th October 2018
Business Standard- 4th October 2018
The New Indian Express- 6th October 2018
Dina Thanthi- 5th October 2018
ANI- 4th October 2018
Decvdiscourse- 4th October 2018
India.com- 4th October 2018
Hungry Forever- 6th October 2018
Franchise India- 6th October 2018
Hospibuz- 1th October 2018
YOURSTORY - 12th September 2018
Business Standard- September 8, 2018
BrandEquity- August 22, 2018
Business Standard - 13th Aug 2018
Deccan Chronicle - 17th July 2018
The Times of India - 6th July 2018
Brand Equity- 14th August 2017
Prajavani – 8th August 2017
Deccan Herald – 8th August 2017
Live Mint- 28th June 2017
Outlook business- 23rd June 2017
Forbes- 22nd April 2017
Yourstory- 9th March 2017
Economic times- 9th March 2017
Times of India- 17th Jan 2017
Economic Times - 5th August 2016
Economic Times - 21st Jan 2016
Economic Times - 21st January 2016
CNBC TV 18 - 16th January 2016
Gulf News – 16th January 2016
Logical Indian - 17th December 2015
Rediff.com - 16th December 2015
Your story - 4th November 2015
Deccan Herald- 2nd November 2015
Bengaluru Chronicle - 2nd July 2015
Food Beverage News- 16th May 2015
Prajvani- 7th May 2015
Varatha Bharati- 13th April 2015
Deccan Herald- 24th March 2015
Bangalore Mirror- 7th March 2015
The Hindu- 27th February 2015
The New Indian Express- 19th January 2015
BrandEquity- 22nd August, 2018
iD won an award in the 13th Employer Branding Awards endorsed by the World Federation of Marketing
Impeccable Innovations awarded the best food marketing idea for the iD TrustShop concept.
The president and the members of Rotary Club Vijaynagar, Bangalore awarded the Vocational Excellence Award 2016 to Mr. Musthafa PC and his team for excellence in Food Processing Industry.
India SME forum in association with Micro, Small & Medium Enterprises (MSME) Government of India, awarded iD Fresh Food as one of the top 100 SME companies in the overall evaluation of financial and non-financial parameters amongst 49023 nominations.
Indian Institute of Packaging (IIP) presented the Indiastar 2015 award to iD Fresh Food for it's innovative packaging of it's iD Idly and Dosa 1 kg Batter
This award is the 5th edition of Entrepreneur India Awards 2015, organized by US-based, Entrepreneur Magazine in media partnership with TIMES NOW.
In a market segment identified by the commodity itself more than the brands, iD's patented batter package design clearly stood out for its ergonomy, convenience and attention to aesthetic balance. Noticed & appreciated by consumers across India, the design has spawned several imitations. And indeed, we are thankful for the flattery.
This award was presented by Indian Economic Development and Research Association (IEDRA) on the occasion of national seminar on ‘National Economic Development & Social Responsibility’ held on 9th August 2012 at New Delhi.