iD in the spotlight

We love food and we love talking about food so through the year, we reach out to you through various media channels. Here are a few of our campaigns that caught your attention.

Campaigns we cooked up

We take the opportunity to celebrate every occasion with a home-made feast and share the joy with you through media.

IN THE NEWS

All the times we made headlines and we are over the moon about it!

iD Fresh gets ₹50 lakhs per month in revenue from Bigbasket: CEO

Live mint- 23rd september, 2019

Affordability is one of the main challenges in organic food market: Musthafa P C

The Economic Times- 21nd September, 2019

iD Fresh eyeing massive market share in GCC

Gulf Today - 5th November, 2018

Better batter, better business

Brand Equity - 22nd August, 2018

Breakfast with iD

Brand Standard - 5th October, 2018

iD Fresh Food eyes Rs 50cr in revenue

Deccan Chronical

iD aims to break Rs 1,000 Cr mark in revenue in 4 years

Dina Thanthi

iD Fresh Food enters filter coffee decoction business

The Economic Times

Food business draws on grandma recipes

Khalej Times - 6th November, 2018

iD Fresh shifts focus to organic products

Business Standard - 28th March, 2018

Suvarna Times

Organic avatars of iD Food’s idli, dosa batter coming soon

Hindu Business Line, 28th March, 2018

Prajawani

Suvarna Times

Premji backed iD Fresh Food to go all organic

Times of India

Indian food products company iD Fresh plans to go all-organic

L2Food- 30th March, 2019

Fresh Food Innovator, iD Fresh, Takes the Organic Leap

Businesswire- 28th March, 2019

Azim Premji Backed iD Fresh Enters into the Organic Food Market

BW Disrupt- 28th March, 2019

iD Fresh takes the organic leap

ANI- 29th March, 2019

Fresh food innovator, iD Fresh, takes the organic leap

India Retailing- 29th March, 2019

iD Fresh to offer organic range 25% cheaper than processed organic foods

FnB News- 29th March, 2019

iD Fresh to go fully organic in a phased manner

Business Today- 28th March, 2019

Organic avatars of iD’s idli, dosa batter coming soon

Hindu Business Line- 28th March, 2019

Premji-backed iD Fresh Food plans to sell only organic food products

Business Standard- 29th March, 2019

iD Fresh 2.0: turning organic, targeting a revenue of Rs 350 Cr in FY20

YOURSTORY - 28th March, 2019

Premji-backed iD Fresh Food goes organic

ET Retail -28th March, 2019

Fresh Food innovator iD Fresh takes the organic leap

Nuf foods spectrum- 29th March, 2019

iD Fresh to sell organic packaged food

Live mint- 28th March, 2019

INDIA’S LARGEST MORNING MEAL MAKER ID FRESH COOKS UP MORE PRODUCTS FOR UAE MARKET

UAE News 24/7- 1st November, 2018

India's largest morning meal maker iD Fresh cooks up more products for UAE market

Go Dubai – 31th October , 2018

India's largest morning meal maker iD Fresh cooks up more products for UAE market

Dubai PR Networks – 31th October, 2018

India's largest morning meal maker iD Fresh cooks up more products for UAE market

Thomson Reuters Zawya- 30th OCTOBER, 2018

Musthafa P C: The founder of iD Fresh Food has a rags-to-riches story

Business Standard- 5th October, 2018

iD’s coffee decoction hopes to take on Nestle, Bru

The Times of India -29th September 2018

iD Fresh Food rolls out authentic filter coffee decoction

ET Retail -5th October 2018

iD Fresh Food rolls out authentic filter coffee decoction

Business Standards- 4th October 2018

iD Fresh Food enters filter coffee decoction biz: eyes Rs 50Cr

Business Standard- 4th October 2018

Authentic decoction for the coffee lover in you

The New Indian Express- 6th October 2018

iD Fresh food aims to breach Rs 1,000 cr mark in revenue in 4 years

Dina Thanthi- 5th October 2018

iD Fresh Food rolls out authentic filter coffee decoction

ANI- 4th October 2018

iD Fresh Food enters filter coffee decoction biz: eyes Rs 50Cr

Decvdiscourse- 4th October 2018

iD Fresh Food enters filter coffee decoction biz: eyes Rs 50Cr

India.com- 4th October 2018

After The Success Of Their Ready To Cook Indian Food iD Fresh Food Launches A Filter Coffee Decoction

Hungry Forever- 6th October 2018

iD Fresh Food Enters Filter Coffee Decoction Segment

Franchise India- 6th October 2018

iD’s coffee decoction hopes to take on Nestle, Bru

Hospibuz- 1th October 2018

How iD Fresh grew from a 50 sq ft store into a Rs 182 crore brand

YOURSTORY - 12th September 2018

Premji backed iD Fresh Food plans to foray into North Indian market

Business Standard- September 8, 2018

Better batter, better business

BrandEquity- August 22, 2018

iD Fresh Food launches Independence Day campaign with a Clarion Call to unite India

Business Standard - 13th Aug 2018

'Hi-tech’ solutions for food biz

Deccan Chronicle - 17th July 2018

iD Fresh food's vada maker looks to be a game-changer

The Times of India - 6th July 2018

iD Fresh Food Independence Day campaign makes a special request

Brand Equity- 14th August 2017

iD Fresh special edition packs

Prajavani – 8th August 2017

iD Fresh introduces special edition packs

Deccan Herald – 8th August 2017

iD Fresh Food in talks with PE funds to raise Rs100 crore

Live Mint- 28th June 2017

iD's Magic

Outlook business- 23rd June 2017

iD Fresh Food has built a brand out of ready-made idli-dosa batter

Forbes- 22nd April 2017

iD Fresh Food raises $25M from Premji Invest, aims for Rs 250cr revenue in the coming year

Yourstory- 9th March 2017

With Rs 150 crore from PremjiInvest, iD Fresh Food to enter US, UK and Singapore

Economic times- 9th March 2017

Ready-to-cook food firm ID gets $25m from Premji

Times of India- 17th Jan 2017

“iD Fresh Foods partners with Nilgiris Dairy Farm to produce dairy products”

Economic Times - 5th August 2016

“Ready to cook firm iD all set to launch new products like vada, paneer”

Economic Times - 21st Jan 2016

“This farmers son wants to be the iD of Rava Idli”

Economic Times - 21st January 2016

“Emerging India Awards 2015”

CNBC TV 18 - 16th January 2016

“Triumph of sheer grit and hard work”

Gulf News – 16th January 2016

“How a coolie's son set up a Rs 100 crore company”

Logical Indian - 17th December 2015

“How a coolie's son set up a Rs 100 crore company”

Rediff.com - 16th December 2015

“How iD Fresh manages to supply a million idlis every day”

Your story - 4th November 2015

“How a school dropout founded a multi-crore firm on idli, dosa”

Deccan Herald- 2nd November 2015

“Recipe for Freshness”

Bengaluru Chronicle - 2nd July 2015

“This market is new, poised for exponential growth”

Food Beverage News- 16th May 2015

“Journey from IT to iD”

Prajvani- 7th May 2015

“An MBA graduate into idly-dosa batter business"

Varatha Bharati- 13th April 2015

“Batter on a platter”

Deccan Herald- 24th March 2015

“60 seconds with a CEO”

Bangalore Mirror- 7th March 2015

Heat and eat nourishing Whole Wheat Chapati

The Hindu- 27th February 2015

“Taking dosas and idlies to every home”

The New Indian Express- 19th January 2015

Better batter, better business

BrandEquity- 22nd August, 2018

Awards, Acknowledgement and Appreciation

iD won an award in the 13th Employer Branding Awards endorsed by the World Federation of Marketing

Impeccable Innovations awarded the best food marketing idea for the iD TrustShop concept.

The president and the members of Rotary Club Vijaynagar, Bangalore awarded the Vocational Excellence Award 2016 to Mr. Musthafa PC and his team for excellence in Food Processing Industry.

India SME forum in association with Micro, Small & Medium Enterprises (MSME) Government of India, awarded iD Fresh Food as one of the top 100 SME companies in the overall evaluation of financial and non-financial parameters amongst 49023 nominations.

Indian Institute of Packaging (IIP) presented the Indiastar 2015 award to iD Fresh Food for it's innovative packaging of it's iD Idly and Dosa 1 kg Batter

This award is the 5th edition of Entrepreneur India Awards 2015, organized by US-based, Entrepreneur Magazine in media partnership with TIMES NOW.

In a market segment identified by the commodity itself more than the brands, iD's patented batter package design clearly stood out for its ergonomy, convenience and attention to aesthetic balance. Noticed & appreciated by consumers across India, the design has spawned several imitations. And indeed, we are thankful for the flattery.

This award was presented by Indian Economic Development and Research Association (IEDRA) on the occasion of national seminar on ‘National Economic Development & Social Responsibility’ held on 9th August 2012 at New Delhi.