About Us

Our team was excited by the first ever sale that happened in 2006. And from then on, there’s been no stopping us! Our brand promise of fresh and good food has gotten us enough love to help us grow exponentially.

The pride of our Idli Dosa batter production, the Hoskote plant, was set up in Bangalore. With ultra-clean premises, protective gear and sanitizing facilities at every doorway, we’re obsessed with bringing you the freshest food.

Our founder, PC Musthafa, officially moved over to the CEO position. From then on, his efforts have all gone into ensuring that iD maintains the quality of the products being sent out to millions of households every day.

We began production of our Malabar Parotas, a favourite across the country. These parotas are hand rolled, machine pressed and lightly cooked to keep fresh till they reach you. Every parota packet goes through quality checks at every step, making the parota a success year after year.

Handcrafted for perfection and freshness, the Mumbai and Hyderabad operations were set up. The iD products that hit the shelves became instant favourites.

We took Kerala to Dubai, by launching our Malabar Parotas there. Our first operations set up in Dubai, the products were well received and well loved. A truly heartwarming welcome.

We raised 35 crores from the first round of funding that we received from Helion Venture Partners. This was possible because of all the love we received from the people who truly enjoy fresh, authentic and Indian home-made food.

We took the first steps to tell everyone about our entrepreneurial journey and the small business that had gotten a lot bigger. Our mainstream media campaigns kicked off with print, OOH and radio advertisements. Now we’ve even gone digital!

The year we introduced ourselves to Cochin and Coimbatore was also the year we brought you Udupi-style Idli Batter, curd and paneer. All our products carry the same promise of freshness and goodness.

We gave the year a health kick with our Ragi Idli & Dosa batter - officially launching our Superfood range. And now with the Premji investment, we’ve raised $25 million! Our focus has been constant as the love we received which made this possible.

2018 saw the launch of the delicious and innovative Vada Batter and Traditional Filter Coffee Decoction packs. Ready to cook and enjoy, the two products are a testament to our constant research and development.

In 2019, with the launch of the Organic Range, iD made a move towards a sustainable goal. The crop used in making the Organic Range is sourced responsibly and grown in a chemical-free way. iD also made an overseas visit to The United States of America by launching Filter Coffee there.

In 2020, iD came one step closer to its goal of sustainability. With the launch of Smart Sip Tender Coconut and Grated Coconut in a Coconut, we created our first eco-friendly packaging. iD also launched the Store Finder & Notify Me feature. This empowered customers with information on iD product availability in their neighbourhood stores. It ensured that people didn't need to get out of their homes during the lockdown in search of their favourite iD products.

In 2021, we unveiled the world’s largest state-of-the-art batter factory in Anekal. We also set a new benchmark in the category by launching our clean label breads, with zero preservatives, emulsifiers and flour treatment agents.

Invigorating opportunities unfolded by the year 2022. There was a new round of funding by NewQuest of ₹507 crores, and we expanded our horizon further across borders. We launched a new factory in North India. Our delectable iD Parotas hit the shelves in the United Kingdom and the United States. This was followed by the launch of iD Ghee, Homestyle Parathas and Coffee Powder in India as well.