Job Title

Key Accounts Manager- Modern Trade, Bangalore & Hyderabad


Bangalore & Hyderabad


8-10 Years

About iD Fresh Food

iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK.

Funded by Premji Invest- Azim Premji’s Investment arm- and NewQuest, iD has been awarded certifications from the Agricultural and Processed Food Products Export Development Authority (APEDA), National Programme for Organic Production (NPOP), United States Department of Agriculture (USDA) and Jaivik Bharat under the Food Safety and Standards Authority of India (FSSAI).

About the Operational Model 

As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockiest or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500+ dedicated vehicles and crew touch 30,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce.

Key Responsibilities

Strategic Account Management: 

  • Develop and maintain strong relationships with key modern trade accounts. 
  • Negotiate and secure annual contracts, promotional plans, and shelf space agreements. 

Sales Strategy and Execution: 

  • Formulate and implement effective sales strategies to achieve business objectives. 
  • Monitor and analyse sales performance, market trends, and competitor activities. 
  • Collaborate with marketing and supply chain teams to ensure product availability and effective promotional execution.

Business Development: 

  • Identify and pursue new business opportunities within the modern trade sector. 
  • Develop and implement plans to increase market share and penetration.

Team Leadership and Coordination: 

  • Lead and mentor a team of key account executives and managers. 
  • Coordinate with regional sales teams to ensure consistent execution of national strategies. 

Financial Management: 

  • Develop and manage the budget for modern trade accounts. 
  • Monitor and control trade spending to ensure optimal ROI.

Customer Relationship Management: 

  • Ensure high levels of customer satisfaction through regular engagement and feedback. 
  • Resolve any issues or conflicts promptly and effectively. 
  • Implement customer-centric initiatives to strengthen long-term partnerships. 

Key Requirements

Education: Bachelor’s degree in business administration, Marketing, or a related field. MBA preferred.

Experience: Minimum of 8-10 years of experience in key account management within the FMCG industry, with a focus on modern trade. 


If this role sounds like you, then apply with us! You have plenty of room for growth at iD.