Job Role



Modern Trade


5-6 years

No of Positions




Reporting to

Head of Modern Trade

Roles and Responsibilities

  1. Effectively execute and implement Key account Strategy and annual key account plans with his Frontline sales team.
  2. Meet the sales and distribution targets in Modern Trade.
  3. Assess and analyse impact of trade promotions/schemes/contests being run in the MT and communicate feedback to Regional Manager, MT head and trade marketing team.
  4. Work with finance and trade marketing to Control trade spends in MT via effective budgeting and controls.
  5. Conduct periodic business reviews with Key accounts to align priorities develop joint business plans.
  6. Effectively implement Category management projects in target accounts.
  7. Review periodically accounts profitability and feedback the same so as to align plans to improve the same.
  8. Ensure that the account customer service objectives are met by coordinating with logistics and sales teams to ensure maintain excellent relationships with appropriate level personnel within key account organization.
  9. Support MT Head to execute appropriate Top to Top meetings with key accounts. Identify potential new channel development and jointly with trade marketing develop plans to tap these for our products.
  10. Achieve significantly superior visibility of our products in the MT through effective merchandising.
  11. .Ensure that fill rates are met as per agreed standards.
  12. Track & report activities of competition in MT. Develop strong market intelligence and monitor competitor activities on trade channel related matters and proactively provide feedback to Trade Marketing.
  13. Track new product launch progress and report to TMM/Mktg/RMs with qualitative observations.

Education and Experience

MBA (Tier 1 & 2 Preferential)

Job Number