Category/ Brand Manager – Dairy

Remember when you were a kid, you always knew that going back home to mom’s cooking will cheer you up no matter how bad your day was at school? This is because it’s more than just about the taste, when your mother cooks. It’s the love and care she puts into her cooking, and the sheer freshness of the meal itself that comforts you. Our foods are very much the same. We’ve poured our love into them by using only natural ingredients and keeping it preservative-free all the way. With our new proposition #MadeWithLove, we look to redefine the language of love, through food.

Roles and responsibilities

• Responsible for managing the category P&L, thereby enabling achievement of revenue and profitability plans for the category
• Devise annual plans for the category to gain market shares through achieve targeted growth and maintaining brand health
• Execute product launches and spearhead new product development in the category through a holistic understanding of the industry, competition, consumer preferences and by developing communication, pricing, consumer engagement and brand building strategies for the category.
• Develop ATL & BTL marketing strategies and communication plans for the category
• Be the face of the brand in media / PR for new developments related to the category
• Executing the quarterly cycle plans of the category and managing all projects related to the category including product enhancements, packaging changeover, communication development, marketing activation, pricing strategy and budget management.
• Continue to build & develop a cohesive, high performing category team
• Stakeholder management
• Internal: CEO/CFO/CBO (Chief Business Officer)/Chief Manufacturing Officer, Head of Quality, Head of Procurement
• External: Media Agencies / Packaging Agencies / Research Agencies / Consultants.

About iD Fresh Food

Everybody loves home-cooked food, however, where’s the time to toil in the kitchen, when life beckons in the fast lane! iD Fresh Food is your professional assistant in the kitchen, helping you rustle up 100% natural and authentic Indian meals in a jiffy; with no chemicals, preservatives, synthetic stabilizers, artificial colors or flavors.

Started in 2005, iD Fresh Food has come a long way to become India’s largest fresh food brand. From making idli/dosa batter in a 50-sqft kitchen in Bengaluru to revolutionizing food packaging, the company has established its presence in over 45 cities across India, UAE, UK and the US. A Harvard Business Review Case Study, the company exemplifies the merits of bringing together the best of innovation and tradition in food.

Funded by Premji Invest – Azim Premji’s investment arm – and NewQuest Capital Partners, iD Fresh Food manufactures 65,000 kg of idly & dosa batter every day and delivers it to more than 30,000+ retail outlets. The company’s product range has grown to include a wide range of ready-to-cook, fresh Indian foods, including Squeeze and Fry Vada Batter, Malabar Parotas, Wheat Parotas, Wheat Chapatis, Instant Filter Coffee Liquids, Soft & Creamy Paneer, Creamy Thick Curd, Pure Cow Ghee, Sandwich White Bread, Wheat Sliced Bread among others.

iD has been awarded certifications from the Agricultural and Processed Food Products Export Development Authority (APEDA), National Programme for Organic Production (NPOP), United States Department of Agriculture (USDA) and Jaivik Bharat, under the Food Safety and Standards Authority of India (FSSAI).

The Bengaluru-based company takes pride in the fact that they make their food in a kitchen and not in a laboratory. The USP is its home-grown manufacturing style, in ultra-hygienic factories that follow the best-in-class manufacturing processes, using state-of-the-art equipment. For the 1800+ team at iD Fresh Food, the mission is to make the preparation of home-made meals a pleasure. To ensure that healthy food doesn’t become a casualty in the maddening rush of everyday life. Because food is not just for the body, but also for the mind and soul.

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