iD in the spotlight

We love food and we love talking about food so through the year, we reach out to you through various media channels. Here are a few of our campaigns that caught your attention.

Campaigns we cooked up

We take the opportunity to celebrate every occasion with a home-made feast and share the joy with you through media.

IN THE NEWS

All the times we made headlines and were over the moon about it!

iD Fresh Food Independence Day campaign makes a special request

Brand Equity- 14th August 2017

iD Fresh special edition packs

Prajavani – 8th August 2017

iD Fresh introduces special edition packs

Deccan Herald – 8th August 2017

iD Fresh Food in talks with PE funds to raise Rs100 crore

Live Mint- 28th June 2017

iD's Magic

Outlook business- 23rd June 2017

iD Fresh Food has built a brand out of ready-made idli-dosa batter

Forbes- 22nd April 2017

iD Fresh Food raises $25M from Premji Invest, aims for Rs 250cr revenue in the coming year

Yourstory- 9th March 2017

With Rs 150 crore from PremjiInvest, iD Fresh Food to enter US, UK and Singapore

Economic times- 9th March 2017

Ready-to-cook food firm ID gets $25m from Premji

Times of India- 17th Jan 2017

“iD Fresh Foods partners with Nilgiris Dairy Farm to produce dairy products”

Economic Times - 5th August 2016

“Ready to cook firm iD all set to launch new products like vada, paneer”

Economic Times - 21st Jan 2016

“This farmers son wants to be the iD of Rava Idli”

Economic Times - 21st January 2016

“Emerging India Awards 2015”

CNBC TV 18 - 16th January 2016

“Triumph of sheer grit and hard work”

Gulf News – 16th January 2016

“How a coolie's son set up a Rs 100 crore company”

Logical Indian - 17th December 2015

“How a coolie's son set up a Rs 100 crore company”

Rediff.com - 16th December 2015

“How iD Fresh manages to supply a million idlis every day”

Your story - 4th November 2015

“How a school dropout founded a multi-crore firm on idli, dosa”

Deccan Herald- 2nd November 2015

“Recipe for Freshness”

Bengaluru Chronicle - 2nd July 2015

“This market is new, poised for exponential growth”

Food Beverage News- 16th May 2015

“Journey from IT to iD”

Prajvani- 7th May 2015

“An MBA graduate into idly-dosa batter business"

Varatha Bharati- 13th April 2015

“Batter on a platter”

Deccan Herald- 24th March 2015

“60 seconds with a CEO”

Bangalore Mirror- 7th March 2015

Heat and eat nourishing Whole Wheat Chapati

The Hindu- 27th February 2015

“Taking dosas and idlies to every home”

The New Indian Express- 19th January 2015