About Us

What’s food without a little love and a lot of goodness?

Founded in 2006, we've always been about preserving the tradition of Indian cooking. Food makes up a big part of our culture and it’s our favourite part! We started out with one small store and a lot of big dreams. Now, we serve homes across the country and Middle East. Our motto has always been to serve fresh and home-made food to everyone.

The iD Timeline

From 2005 to now, here’s our story of how we grew. Thanks to all the love we received.

Vision, Mission and Values

Back in 2006, we were a small store selling idly and dosa batter. Today we’re helping put home-made meals on dining tables across Bangalore, Mysore, Mangalore, Mumbai, Pune, Hyderabad, Vijaywada, Vizag, Rajahmundry, Chennai, Ernakulam, Coimbatore, Cochin, Sharjah, Abu Dhabi and Dubai. It’s the love and support of lakhs of people who’ve brought us this far. People who share our love for authentic, traditional home-made food.

Vision

To become a fresh food brand, admired and trusted the world over. To grow into a 1000 crore market leader. To become one of the best and most sought-after companies to work for.

Mission

To make the preparation of home-made meals a pleasure

Values

Speed

We produce and deliver fresh food to our customers every single day.

Simplicity

We are a lean, efficient organisation that makes quick decisions and are easy to do business with.

Authenticity

We take great pride in our home-made style of preparation in ultra-hygienic, HACCP compliant factories. We will never add preservatives, chemicals and artificial flavours to our 100% natural food.

Integrity

We believe in complete transparency and fairness in all our interactions and transactions with our customers, employees, stakeholders, partners and associates. We always stay true to the law.

The people behind iD

Awards, Acknowledgement and Appreciation

Impeccable Innovations awarded the best food marketing idea for the iD TrustShop concept.

The president and the members of Rotary Club Vijaynagar, Bangalore awarded the Vocational Excellence Award 2016 to Mr. Musthafa PC and his team for excellence in Food Processing Industry.

India SME forum in association with Micro, Small & Medium Enterprises (MSME) Government of India, awarded iD Fresh Food as one of the top 100 SME companies in the overall evaluation of financial and non-financial parameters amongst 49023 nominations.

Indian Institute of Packaging (IIP) presented the Indiastar 2015 award to iD Fresh Food for its innovative packaging of it's iD Idly and Dosa 1 kg Batter

This award is the 5th edition of Entrepreneur India Awards 2015, organized by US-based, Entrepreneur Magazine in media partnership with Times Now.

In a market segment identified by the commodity itself more than the brands, iD's patented batter package design clearly stood out for its ergonomy, convenience and attention to aesthetic balance. Noticed & appreciated by consumers across India, the design has spawned several imitations. And indeed, we are thankful for the flattery.

This award was presented by Indian Economic Development and Research Association (IEDRA) on the occasion of national seminar on ‘National Economic Development & Social Responsibility’ held on 9th August 2012 at New Delhi.

Hear it from the foodies

Thank god for the iD chapatis. Ever since we started getting the chapatis, we've started making more food at home and reduced our junk intake drastically! Feeling much healthier. Very grateful. Always #EatHomeMade

Ratna Bhatnagar
Business Analyst

Being a North Indian I never craved idlis and dosas. But when I shifted to Bangalore first thing I heard regarding food was iD's ready to cook batter. I tried it once and believe me, my whole family is a fan of iD products. Really hygienic and tasty. Keep up the good taste :)

Sonia Bedi
Home Maker

What makes the south Indian dishes coming out my kitchen taste authentic? iD’s products. Perfect accompaniment to my cooking - Fresh & nutritious food to help me juggle with my many roles as a working woman and a home maker, without any compromise or guilt. I’ve even sent the parothas abroad to Indian family pinning for rotis in foreign land.

Anju Maudgal Kadam
Film Maker

I just love your products. I am greatly satisfied with all of them. Malabar Parota is my favourite and the Chettinad Chutneys are to die for. I really appreciate your effort of serving us the best ready to eat food. iD is doing a huge favour for us working women, who have to work outside and at the kitchen everyday. I really love the packaging, the website design and the Facebook page.

Laya
Designer

I have been a huge huge fan of iD products since their inception into the market. For someone who is single yet a healthy eater, their products have had a trust winning appeal - From their neat packing, quality ingredients to how tasty they really are. My relentless enthusiasm for making curries have always found a soul-mate in their Wheat Parotta and Idly/Dosa batter. So when i have date night at home, I always count on their food to be my wing-man !

Abhinand Nair
Senior Financial Advisor